Practical course: purchase decision in individual customers and between companies

What to buy and when to buy are important concepts to be defined within the management of a company, since the need is important to cover it but it is also of vital importance when to cover it. Knowing how to manage needs is a crucial factor in the operation of the company, controlling price variability according to competition, without losing sight of the sector to which the final product is oriented, so that its price prevails stable. Taking into account the periods of purchase and storage of the material, as well as the different alternatives, decisions in the company have to be based. All this together with other concepts of similar importance are acquired with this course, being able to apply everything learned in a professional or personal context.

- Appreciate the different sources of value that the customer receives before buying the product, in order to adjust the offer to each client: What benefits do you pursue? What benefits do you expect to obtain? What information should we offer? - Understand the peculiarities of the purchase process between companies: What agents are involved in the purchase decision? What is your mission? How can the seller influence them? What steps should you follow? - Know the factors that determine that the individual customer decides to buy a specific product, and know how we can influence their final choice: how to publicize our product? What is the value of creating an attractive brand image for the customer? How important does the service after sale are important?

Economy, business, management, administration, management, organization, sales, advertising, distribution, commercial, accounting.

This course prepares you to understand the peculiarities in the purchase process between companies, or individually, in order to intervene modifying the offer until it covers the need for the buyer. Thus being able to apply all the concepts acquired in the course to the workplace or personal.

This course is aimed at people interested in making purchase decision in individual customers and between companies at a professional or personal level. Interested in knowing the factors that determine that the individual customer decides to buy a specific product, and know how we can influence the choice, as well as to appreciate the different sources of value that the customer receives before buying the product, in order to adjust the offer to each customer.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.