Upper gamification course in the company

We are in an increasingly globalized society especially by change, where innovation and new technologies are the fundamental keys to guarantee the success of any business project. At the end of the gamification course, students will be trained to implement a gamification project in an organization. With extensive knowledge in new marketing trends, students will be able to lead innovative projects linked to gamification and achievement of objectives based on rewards. In Isem we facilitate the necessary training to respond to the needs of the negotiations, always with a high rigor in the contents, an innovative learning methodology and with the constant support of professionals and experts in the field.

- Understand in depth the concept of gamification and its main characteristics. - Learn to use games of games in non -recreational contexts. - Understand the application of different behavioral theories in business strategies to achieve objectives. - Know the entire design and implementation process of a gamification project. - Understand the advantages and multiple applications of gamified systems. - Understand the different framework procedures for the design of gamified systems and learn their possible applications. - Take advantage of gamification to achieve the strategic objectives of any type of organization.

Commercial area, marketing and market research of any company with special emphasis on management positions and management of innovative projects aimed at achieving objectives, mainly in human resources and sales and customer loyalty.

This course aims to provide the student with the theoretical and practical training necessary to carry out the entire design and implementation process of a gamification project of any type of company. The student will learn to combine behavioral theories with game elements in order to achieve the established strategic objectives adding the concept of fun to motivate participants and gain efficiency in business processes.

Aimed at those who have an equivalent degree or title in business administration and management, economics, business, marketing or any degree that wants to strengthen their knowledge in the business area, develop new business models and apply new trends in the field of gamification.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.