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Expert Diploma in Web and Copywriting Positioning (University degree + 29 ECTS credits)

Educational Institution

Mode On-line

Duration 725 hours

Credits 29 ECTS

Languages Spanish

R$ 4.539

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Syllabus

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Curriculum

Summary

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting course you will be prepared to play this function within the marketing departments. You will introduce yourself to SEO and SEM campaigns, you will develop copywriting skills and enter a very novel sector: branding staff. From Inesem we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students to mark their own rhythm in the development of training action.

Goals

- Know the functions of digital marketing and Internet characteristics. - Understand the advantages of using CMS for the structuring of a website. - Plan a SEO ON Page strategy and design the web based on the user experience –ux. - Know the plugins and other tools to optimize SEO ON Page strategies. - Carry out Linkbuilding strategies and know the concept of storytelling. - Know the elements of a website for e-commerce. - Define branding staff and use social networks and copywriting to make it known.

Professional opportunities

To prepare you

Who is it addressed to?

Official Character

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

Expert Diploma in Web and Copywriting positioning with 725 hours and 29 ECTS credits for the Catholic University of Murcia

Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.