Postgraduate in influencer and blogger. New digital professions + university degree with 5 ECTS

More and more companies request the collaboration of influencers in order to promote and publicize both their new products and the promotions and temporary campaigns that require a high impact on a reduced period of time. In order to carry out these functions, a series of knowledge about content management and social networks are needed, as well as social and communication skills. With this influencer course it is intended to provide students with these competencies, facilitating their access to one of the professional profiles with the most medium and long -term development.

- Know the figure of the influencer and its role in social networks and digital marketing. - Know the process of creation and management of a personal brand. - Develop the main communicative skills that influencer should gather. - Learn to manage crises in social networks, knowing how to act in the face of conflicting profiles such as haters and trolls. - Know how to calculate engagement in social networks. -Cok the main forms of social networks by influencer. - Learn to negotiate with possible advertisers and sponsors. -Apre to create personal and/or corporate blog using WordPress. - Learn to improve web positioning and online marketing with the tools that integrate WordPress. - Integrate social networks into the corporate strategy of the company. - Improve the consumer purchase experience. - Perform positioning strategies and brand image. - Know the management and monitoring tools to make time to web 2.0.

Influencer / Social Media Management / Digital Marketing / SEO / Webmaster / Community Manager

Through the influencer course you will learn to create and manage your own personal brand on the Internet, developing the personal and communicative skills of the profile. In addition, you will specialize in the creation and management of profiles in the main social networks such as Facebook, Instagram and Twitter, as well as in the creation of blog with WordPress. To improve the performance of your actions, you will know the main metric analysis tools in social networks and train to implement the most efficient SEO positioning techniques.

The online influencer course is aimed at professionals and students from the communication and online marketing environment interested in expanding or updating their knowledge regarding an increasingly relevant work figure in the sector. Likewise, the influencer course is directed to all those interested in training in this area to become influencer and develop a professional career as such.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.