University Microcredential in Neuromarketing and Consumer Behavior + 3 Credits

Educational Institution
Modality Online
Duration 135 horas
Credits 3 CR
Languages Spanish
89
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Reconocidos por
Acreditados porRating Educahub

Syllabus

Curriculum

Summary

In an environment where neuromarketing and consumer behavior are booming, the Neuromarketing and Consumer Behavior Microcredential offers you a unique opportunity to stand out in an increasingly competitive job market. This course provides you with in-depth knowledge about market diversity and how to research consumer behaviors. You will learn to interpret consumer personality and behavior, essential for designing effective marketing strategies. Additionally, you will immerse yourself in brand management, consumer perception and positioning, developing skills to influence their decisions and attitudes. Online training guarantees flexibility and accessibility, allowing you to acquire these high-demand skills regardless of your location. By completing this course, you will be prepared to face the challenges of modern marketing and become a professional capable of transforming the way companies communicate with their customers.

Objectives

- Analizar la diversidad del mercado para identificar segmentos de consumidores. - Investigar el comportamiento del consumidor para desarrollar estrategias de marketing efectivas. - Comprender al consumidor como individuo para personalizar experiencias de compra. - Evaluar la personalidad y comportamiento del consumidor para prever tendencias de consumo. - Desarrollar estrategias de gestión de marca basadas en el comportamiento del consumidor. - Examinar la percepción del consumidor para mejorar el posicionamiento de productos. - Aplicar técnicas de aprendizaje del consumidor para influir en decisiones de compra. - Desarrollar habilidades para cambiar actitudes del consumidor mediante comunicación efectiva.

Professional opportunities

- Especialista en análisis de comportamiento del consumidor - Consultor en estrategias de neuromarketing - Director de investigación de mercado - Responsable de gestión de marca - Analista de percepción y posicionamiento de productos - Asesor en formación y cambio de actitudes del consumidor - Experto en comunicación efectiva con el consumidor

To prepare you

El curso de Microcredencial de Neuromarketing y Comportamiento del Consumidor te prepara para comprender y analizar la diversidad en el mercado, investigando las motivaciones y comportamientos del consumidor. Aprenderás a interpretar cómo la personalidad influye en las decisiones de compra y a gestionar la percepción y posicionamiento de una marca. Además, te capacitarás para implementar estrategias de comunicación efectivas que influencien el comportamiento del consumidor, adaptándote a los cambios en sus actitudes y preferencias.

Who is it addressed to?

Este curso está dirigido a profesionales del marketing, psicología y comunicación que deseen profundizar en el conocimiento del comportamiento del consumidor. También es ideal para titulados interesados en entender cómo la personalidad y las actitudes influyen en la percepción y decisión de compra, así como en la gestión y posicionamiento de marcas en un mercado diverso.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Titulación de Microcredencial de Neuromarketing y Comportamiento del Consumidor con 135 horas y 3 Créditos expedida por UNIMIAMI

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former students of EducaHub.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages and more. Move towards comprehensive and continuous training.