University Microcredential in Neuromarketing and Consumer Behavior + 3 Credits
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Syllabus
Curriculum
Summary
In an environment where neuromarketing and consumer behavior are booming, the Neuromarketing and Consumer Behavior Microcredential offers you a unique opportunity to stand out in an increasingly competitive job market. This course provides you with in-depth knowledge about market diversity and how to research consumer behaviors. You will learn to interpret consumer personality and behavior, essential for designing effective marketing strategies. Additionally, you will immerse yourself in brand management, consumer perception and positioning, developing skills to influence their decisions and attitudes. Online training guarantees flexibility and accessibility, allowing you to acquire these high-demand skills regardless of your location. By completing this course, you will be prepared to face the challenges of modern marketing and become a professional capable of transforming the way companies communicate with their customers.
Objectives
Professional opportunities
To prepare you
El curso de Microcredencial de Neuromarketing y Comportamiento del Consumidor te prepara para comprender y analizar la diversidad en el mercado, investigando las motivaciones y comportamientos del consumidor. Aprenderás a interpretar cómo la personalidad influye en las decisiones de compra y a gestionar la percepción y posicionamiento de una marca. Además, te capacitarás para implementar estrategias de comunicación efectivas que influencien el comportamiento del consumidor, adaptándote a los cambios en sus actitudes y preferencias.
Who is it addressed to?
Este curso está dirigido a profesionales del marketing, psicología y comunicación que deseen profundizar en el conocimiento del comportamiento del consumidor. También es ideal para titulados interesados en entender cómo la personalidad y las actitudes influyen en la percepción y decisión de compra, así como en la gestión y posicionamiento de marcas en un mercado diverso.
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Certification
Titulación de Microcredencial de Neuromarketing y Comportamiento del Consumidor con 135 horas y 3 Créditos expedida por UNIMIAMI
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