Engineering Digital Marketing Course
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Syllabus
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Summary
In a dynamic and constant work environment, the course new ways of working digital marketing in engineering offers you the opportunity to transform your approach to digital marketing, specially designed for the engineering sector. With the growing demand for digital skills, this course enables you to master advanced techniques such as SEO, automated marketing and inbound marketing. You will learn to attract, convert, close and loyalty customers, in addition to defining and creating Buyer Person and establishing Smart objectives. You will also immerse yourself in the client's life cycle, from the discovery to the decision, and you will develop content strategies adjusted to each phase of the Buyer's Journey. In a market where companies seek to innovate and differentiate, possessing these skills can be a decisive factor for your professional success. The online format allows you to access flexible learning and adapted to your needs, ensuring that you can advance in your career from anywhere.
Goals
Professional opportunities
To prepare you
This course prepares you to master the new ways of working digital marketing in engineering, focusing on the inbound marketing methodology. You will learn to define and create Buyer people, establish Smart Goals and guide customers through Buyer's Journey. You will develop content marketing skills and automation, adapting strategies to each phase of the conversion funnel. In addition, you will handle tools such as CRM and Workflows to optimize your incoming sales processes.
Who is it addressed to?
This course is designed for professionals and graduates of the engineering sector that seek to update their digital marketing skills. Ideal for those interested in dominating inbound marketing and automated marketing, exploring from the creation of SEO Pilar to the implementation of CRM. Learn to define Buyer people, establish Smart Goals and optimize the Buyer's Journey.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
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Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Digital Marketing Course Title in Engineering with 200 hours issued by Structuralia
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