Master in Digital Marketing and Web Analytics: Master in Digital Marketing and Web Analytics
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Syllabus
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Summary
At a time when digitalization has ceased to be an option to be a necessity for any organization, knowing and managing the key aspects of marketing and digital communication is essential. Thanks to this Master in Digital Marketing and Web Analytics you will acquire the necessary knowledge to deal with this situation, you will know the main tools of digital marketing: Social Media Management, Digital Advertising, SEM and SEA, SEO, Content creation, search engine positioning, among others. In addition, you will learn to collect, analyze, interpret and present the results of these actions, creating useful reports for management and decision making. You will get a highly specialized and recognized profile with a 100% online methodology.
Goals
Professional opportunities
To prepare you
With this master in digital marketing and web analytics you can manage the digital marketing department of any organization. You can define the strategies and execute the actions around the company's website with social media tools, search engine optimization, digital advertising. As well as measuring the results of the web and the actions carried out to make profitable digital marketing efforts of any organization.
Who is it addressed to?
This Master in Digital Marketing and Web Analytics is aimed at marketing and communication professionals who seek a specialization adapted to digital reality. Professionals in the field of communication as technicians in advertising, commerce and sales, creation of content, journalists and editors, computer scientists, analysts, a wide range of profiles.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."
EducaHub Scholarships
Make your training more accessible: finance at 0% interest and obtain personalized scholarships.
At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: for former EducaHub students.
-20%
Unemployment Scholarship: if you prove that you are unemployed.
-20%
Large Family Scholarship: for families with 3 or more children.
-20%
Disability Scholarship: for people with disabilities ≥33%.
-15%
Emprende Scholarship: for self-employed workers who can prove their activity.
-15%
Recommended Scholarship: if you come recommended by a former student.
-15%
Group Scholarship: for joint registrations of 3 or more people.
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Available 24/7 on mobile, tablet or PC. You decide when and how to train.
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It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.
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