Specialist course in strategic tourism direction

This course in the strategic direction of Tourism offers specialized training in the field. In order for a tourism company to prosper over time, it is important, in addition to the economic factors, to carry out an adequate planning of the same. The strategic direction of said company will influence this aspect, as well as the planning and development of the marketing plan or the management of human resources that are considered most appropriate. With the realization of this course, the necessary knowledge to carry out an adequate strategic direction in a tourism company is provided.

- Understand basic knowledge of tourism and the structure of the tourism market, attending to both the tourist product, as well as the demand or tourist supply. - Know and apply the basic concepts of business management. - Properly implement a tourism marketing plan. - Correctly manage the personnel of the distribution and tourist information entities, attending to the organization of human resources. - Apply the appropriate forms of communication in the area of tourism, as well as the social skills to be developed in it. - To ensure the quality of companies and/or tourism entities.

Tourism Tourism / Tourism Manager / Tourist Manager

This online course at the strategic direction of Tourism prepares to know how to carry out the strategic management and planning of the activity of the tourism company, insisting on issues related to the tourism market, techniques used, marketing, promotion and communication, personnel management or effective communication.

This online course in strategic direction of tourism is aimed at all those who, either for professional reasons, as well as personal interests, are willing to acquire knowledge related to the strategic direction of tourism.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.