Specialization in consumer behavior

Institución Educativa
Mode On-line
Duration 300 hours
Languages Spanish
$569.300
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Plan de estudios

Summary

Thanks to this specialization in consumer behavior you can enter the mind of the consumer. It is an essential training to acquire the necessary knowledge and tools to understand the market and develop successful marketing strategies. You will develop key skills to understand consumer emotions, motivations and aspirations. A deep understanding of consumer behavior will allow you to help companies develop intelligent actions focused on customer needs. It acquires successful training, fully focused on the needs of the market that will allow you to access multiple professional exits.

Goals

- Know in depth to the client. - Improve the consumer purchase experience. - Conduct market studies and analyze the demand. - Segment customers and define the target audience. - Measure customer experience through satisfaction indicators. - Manage customers in an effective way through concrete tools. - Build long -term relationships with consumers and improve communication.

Professional exits

Professional outputs of this specialization in consumer behavior are: expert in consumer behavior, market research, marketing consulting, customer management, user experience, sales and business development, business advice ... You can also undertake your own business.

To prepare you

With this specialization in consumer behavior you will learn the necessary techniques to build lasting relationships with customers and know in depth their purchase behavior. In addition, you will learn to segment the market, define the target audience and design a marketing plan. You will acquire the necessary knowledge to carry out market studies and measure customer experience.

Who is it addressed

This specialization in consumer behavior is aimed at professionals, administration and marketing who wish to update their knowledge or train in the deep understanding of consumer behavior and the creation of specific actions to improve the user experience.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma of accreditation of the course of specialization in consumer behavior with curricular value issued by Universidad da Vinci European Business School

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.