MF2186_3 course and implementation of products and services

In the field of trade and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, this course is intended to provide the necessary knowledge for the application of work methodologies in the launch and implementation of products and services.

- Analyze customer information and product sales databases of the SIM (market information systems) for the definition of different types of actions in the launch and implementation of different types of products and services. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation. - Prepare monitoring and control reports of different promotional actions at the point of sale. - Analyze customer information and product sales databases of the SIM (market information systems) for the definition of different types of actions in the launch and implementation of different types of products and services. - Characterize different marketing and promotion actions aimed at launching products and services from a campaign, type of customer, special dates, type of establishment or others. - Apply merchandising techniques for the animation of the point of sale from different types of establishment: large surface, hypermarket, supermarket, commercial or traditional center and commercial implementation.

It develops its professional and foreign account activity, in the departments of marketing, communication and press and communication cabinets of any company or organization, and in communication companies, advertising agencies and events of the public and private sphere.

This training is adjusted to the training itinerary of the MF2186_3 launch and implementation of products and services, certifying having exceeded the different competence units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will choose to obtain the corresponding certificate of professionalism, through the respective calls Publishing the different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at professionals in the world of trade and marketing, specifically in marketing and communication management, within the professional area Marketing T Public Relations, and to all those interested in acquiring knowledge related to the launch and implementation of products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.