Communication and Corporate Image Course

This communication and corporate image course offers specialized training in the material. We must know that for the Business Administration and Management Area it is very important to deepen and acquire the knowledge of communication and corporate image within the Information and Communication Management Sector.

- Know in depth the factors that influence corporate identity. - Discover the strategies for the identification and quantification of the target audience of a brand. - Deepen the concept of corporate philosophy. - Study the factors that affect the corporate image and its difference with corporate identity. - Study the concept of effective communication as a tool for the construction of corporate image. - Deepen the communication plan and its objectives. - Know the different phases to form a communication plan. - Know the benefits of strategic planning for corporate image. - Deepen the image and communication plan of a company, through the analysis of the same and its objectives. - Study the different strategies to be addressed in an image plan. - Learn to develop a strategic comprehensive communication plan. - Know the different existing communication strategies. - Know the different existing communication tools. - Deepen the concepts of corporate digital identity and online reputation. - Discover the profiles of the digital client and how the company must adapt to them. - Know the main risks that exist in online management and the current legal framework. - Deepen the brand concept, its architecture and its types. - Learn the necessary methodology to create a brand. - Know how to record a mark legally. - Know the types of crises and the main strategies to address them. - Deepen the actions to be carried out to stop a crisis. - Learn what elements a crisis plan should contain. - Discover how to manage a crisis situation on the Internet.

Information and Communication Management

This online communication and corporate image course prepares you to acquire specific knowledge within the area of administration and business management by developing students in the students to develop professionally in the information and communication management sector and more specifically in communication and corporate image. In addition, with the realization of this course, the student will be prepared to: to know in depth the factors that influence corporate identity, discover the strategies for the identification and quantification of the target audience of a brand, deepen the concept of corporate philosophy, study the factors that affect the corporate image and its difference with corporate identity, study the concept of effective communication as a tool for the construction of the corporate image, deepen the communication plan and its objectives Form a communication plan, know the benefits of strategic planning for the corporate image, deepen the image and communication plan of a company, through the analysis of the same and its objectives, study the different strategies to be addressed in an image plan, learn to develop a strategic plan of comprehensive communication, know the different existing communication strategies, to know the different existing communication tools, deepen the concepts of corporate digital identity and online reputation How the company must adapt to them, to know the main risks that exist in online management and the current legal framework, deepen the brand concept, its architecture and its types, learn the necessary methodology to create a brand, know how Internet

This online communication and corporate image course is aimed at all those interested in the field of business administration and management and more specifically in the information and communication management sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.