Course in artificial intelligence in programmatic advertising and campaign optimization
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Syllabus
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Summary
Thanks to this course in artificial intelligence in programmatic advertising and campaign optimization you can know firsthand the ins and outs of automated advertising in a world as dynamic as current digital marketing. When you have finished, you will have knowledge to manage strategies related to programmatic advertising and AI, in addition to mastering more platforms and technologies you knew before doing it. Without forgetting that, thanks to the analysis of innovative campaigns, and also of common challenges in implementation, you will know what strategies are effective and which ones avoid. Through this training, you will know how to optimize advertising investment and, ultimately, improve the results of digital campaigns.
Goals
Professional opportunities
To prepare you
With this course in artificial intelligence in programmatic advertising and campaign optimization you will learn the latest trends in optimization through AI and innovation in creative formats, deepening aspects of predictive analysis and measurement of results. When you finish this training, you will know how to carry out a comprehensive program of programmatic advertising and anticipate changes and trends in the digital market.
Who is it addressed to?
The artificial intelligence course in programmatic advertising and campaign optimization is aimed at marketing and digital advertising professionals who wish to dominate programmatic advertising tools improving their campaign results with AI strategies, in addition to interested data analysts in specializing in advanced advertising optimization.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."
EducaHub Scholarships
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At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
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Alumni Scholarship: for former EducaHub students.
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Unemployment Scholarship: if you prove that you are unemployed.
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Large Family Scholarship: for families with 3 or more children.
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Disability Scholarship: for people with disabilities ≥33%.
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Emprende Scholarship: for self-employed workers who can prove their activity.
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Recommended Scholarship: if you come recommended by a former student.
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Group Scholarship: for joint registrations of 3 or more people.
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