Marketing Human Resources Course: Course in Human Resources Management applied to marketing

At present, not only brands are associated with products or services, today we find the concept of employer brand as a clear example of how marketing concepts are linked to human resources areas. And if we talk about value proposal, not only will the clients be essential, but the value proposition to the employee will also involve employees as a concept of loyalty. The course in human resources management applied to marketing will allow you to analyze the current context of organizations and demands towards human capital management, as well as investigate the marketing concepts applied to human resources. You can deepen the importance of the positioning of the area strategy and understand the concepts of loyalty of employees, employer brand and employee experience.

- Know the transformations experienced in recent years by the HR area. - Investigate and analyze how the marketing concepts impacting are currently adopted in HR strategic management. - Study the current context of business and demands towards human capital management. - Analyze and deepen the impact of the client's strategy and employed on business objectives. - Understand the impact of loyalty concepts and employer brand (Employer Branding).

Once the human resources management course applied to marketing is finished, you can develop your professional career as a human resources manager, specialist in description of jobs, business training consultant, specialist in internal communication and employer Branding, as an analyst of business systems, etc.

With the human resources management course applied to marketing you will learn the methods and strategies to link and analyze the fundamental concepts of marketing with the management and strategy of the HR area. In the same way, the course prepares you to efficiently understand and manage human resources in an organization, from strategic planning to talent management.

The course in human resources management applied to marketing is directed to responsible or personnel of the human resources departments, as well as to all those people who want to expand their knowledge in relation to the strategic processes of marketing in loyalty of employees and the employer brand.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.