Specialist in Social Network Management and Online Marketing in Public Administration and Local Entities

The use of social networks as a communication tool by public administration and local entities is increasingly common, due to the enormous advantages it represents to disseminate all kinds of activities promoted by this type of organizations, to give visibility to different initiatives that intend to raise awareness about some specific topic or modify certain habits. In this sense, it is convenient to highlight the need for qualified professionals to carry out the management of social networks communication in this area. Through this course on the intelligent management of social networks in public administration, students are offered to the appropriate tools and knowledge for it.

Among the objectives of the course for the intelligent management of social networks in the public administration we highlight: - Analyze the communication plan in public administration and local entities. - Determine the main communication strategies on the Internet in public administration and local entities. - Know the controls of the Internet presence of public administration and local entities, through SEO positioning. - Analyze the use of the blog as a tool for content marketing management. - Identify the strategies and advantages of the use of Facebook, Twitter, Instagran, YouTube or LinkedIn in the Environment of Public Administration and local entities. - Learn to measure and analysis of the results obtained.

Communication, marketing, online marketing, social networks, public administration, social media management, local entities, etc.

Thanks to the intelligent management course of social networks in the public administration you can know the main tools and strategies used in the field of online communication, focusing on its application in the field of public administration and local entities.

The course for the intelligent management of social networks in the public administration is aimed at professionals in this area who are interested in training online communication and marketing on social networks. In addition, it also addresses anyone who wants to train in this area, either for personal interest or professional issues.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.