Marketing course with influencers (university degree with 5 ECTS credits)
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Syllabus
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Summary
The marketing course with influencers is the definitive training to learn how to use the power of influencers in digital marketing. In a context in which brands seek to connect authentically with their audiences, the course will teach you to design effective strategies, from the creation of digital content to brand management. You will learn to work with Micro and Macroinfluencers, optimize your SEO, apply copywriting techniques and create branded content on platforms such as Instagram, Tiktok and YouTube. In addition, the course addresses the use of viral marketing and marketing video to increase the visibility and effectiveness of campaigns. At the end, you can develop campaigns with influencers that improve the online presence of your brand and maximize the results.
Goals
Professional opportunities
To prepare you
The marketing course with influencers prepares you to design and manage influencers -based digital marketing strategies, with a practical and updated approach. You will learn to create Conded Content campaigns, optimize the SEO of your publications and improve your brand's communication on social networks. In addition, you will know the best copywriting and video marketing techniques to effectively connect with your audience.
Who is it addressed to?
The marketing course with influencers is aimed at digital marketing professionals, Community Managers, entrepreneurship and brand management interested in integrating influencers marketing in their strategies. It is suitable for beginners and experienced people who want to deepen influencers, branding and digital content.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
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Certification
- University marketing degree with influencers with 5 ECTS university credits. Continuous Baumable Training in Work Stock Exchanges and Contests of Public Administration.
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