Master in Marketing and Communication Directorate

The marketing and communication scenario has evolved greatly in recent years as a result of the Internet and new technologies. Companies must adapt their strategies to consumers with a leading role in communication, more informed and critical of brands. Knowing the new consumer profile today will help companies define marketing and communication strategies capable of successfully achieving business objectives before a highly competitive scenario.

• Analyze the concept of integrated marketing communication. Acquire the knowledge about strategic marketing. Know how relational marketing works. Deepen the influence of emotional marketing. Analyze the keys to Inbound Marketing. Know different web positioning strategies. Learn to direct and manage marketing and communication plans.

The Master in Marketing and Communication of Inesem prepares you to work as director of the Department of Communication and Marketing of both SMEs and large companies, consultant in corporate strategies, in addition to an expert in communication and strategic marketing for business.

Accrediting title

The master's degree in marketing and communication provides you with the necessary knowledge and skills to respond to the marketing and communication needs of companies in a changing and highly competitive environment. After finishing the program, students will be able to occupy a management position when defining, planning, executing and measuring corporate marketing and communication strategies.

This training is specially designed for marketing directors and communication directors. Similarly, the master's degree in Marketing and Communication is aimed at university students or graduates who wish to guide their professional career towards obtaining management positions of marketing and communication in the best companies.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.