Master in Public Relations and Event Management. RVOE SEP: 20221784 (12/02/2022) + 75 credits
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Syllabus
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Summary
The Master in Public Relations and Event Management offers you a unique opportunity to conquer a sector in full. In a world where communication and image are key to business success, this master gives you essential skills to lead and manage events with effect and creativity. You will learn to develop marketing strategies, understand the business and official protocol, and enhance ethical and creative leadership. In addition, you will form in organizational communication, both internal and external, and you will discover the power of public relations in the global environment. The online modality allows you to access flexible learning and adapted to your needs, becoming a highly demanded professional in the labor market. With this training, you will be prepared to assume strategic roles and transform the communication and management of events in your organization, standing out in a competitive and constant evolution environment.
Goals
Professional opportunities
To prepare you
This mastery enables you to design effective communication strategies, perfecting crisis management skills and social media optimization for events. You will learn to create communication plans adapted to various audiences and use digital tools to organize events. You will be able to evaluate the impact and return of their investment, in addition to identifying and managing key stakeholders, strengthening your capacities in public relations and event management.
Who is it addressed to?
The Master in Public Relations and Event Management is aimed at professionals and graduates who wish to expand their knowledge in the planning and execution of events, as well as in the application of effective communication strategies. Ideal for those who seek to update in protocol, leadership, marketing and the use of digital tools in the corporate and social field.
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Certification
Double degree: - Degree of Master in Public Relations and Event Management from the Cesuma University with Recognition of Official Validity of Studies (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with number of RVOE Agreement 20221784 - Master's degree in Public Relations and Event Management Certified by CEUPE
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