Master in Public Relations and Event Management. RVOE SEP: 20221784 (12/02/2022) + 75 credits

Educational Institution
Mode On-line
Duration 16 months
Credits 75 cr
Languages Spanish
₡ 1.417.500
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Curriculum

Summary

The Master in Public Relations and Event Management offers you a unique opportunity to conquer a sector in full. In a world where communication and image are key to business success, this master gives you essential skills to lead and manage events with effect and creativity. You will learn to develop marketing strategies, understand the business and official protocol, and enhance ethical and creative leadership. In addition, you will form in organizational communication, both internal and external, and you will discover the power of public relations in the global environment. The online modality allows you to access flexible learning and adapted to your needs, becoming a highly demanded professional in the labor market. With this training, you will be prepared to assume strategic roles and transform the communication and management of events in your organization, standing out in a competitive and constant evolution environment.

Goals

- Develop skills in corporate communication management. - Understand the importance of protocol in business events. - Analyze the impact of digital marketing on consumer behavior. - Apply Mix marketing strategies in business contexts. - Identify the keys to ethical leadership and their influence on happiness. - Design strategic marketing plans for organizations. - Integrate public relations with sponsorship and patronage.

Professional opportunities

- Director of Public Relations - Corporate and Social Events Manager - Consultant for Business Protocol - Responsible for Internal and External Communication - Coordinator of Fairs and Exhibitions - Strategic Marketing Specialist - Planner of Advertising Campaigns - Image and Tag Advisor - Cultural and Sports Event Producer - Cultural and Sports Events

To prepare you

This mastery enables you to design effective communication strategies, perfecting crisis management skills and social media optimization for events. You will learn to create communication plans adapted to various audiences and use digital tools to organize events. You will be able to evaluate the impact and return of their investment, in addition to identifying and managing key stakeholders, strengthening your capacities in public relations and event management.

Who is it addressed to?

The Master in Public Relations and Event Management is aimed at professionals and graduates who wish to expand their knowledge in the planning and execution of events, as well as in the application of effective communication strategies. Ideal for those who seek to update in protocol, leadership, marketing and the use of digital tools in the corporate and social field.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Double degree: - Degree of Master in Public Relations and Event Management from the Cesuma University with Recognition of Official Validity of Studies (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with number of RVOE Agreement 20221784 - Master's degree in Public Relations and Event Management Certified by CEUPE

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

Learn more

Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.