MF2182-3 Course Marketing Road Transportation

In the field of trade and marketing, it is necessary to know the different fields of commercial and financial management of road transport, within the professional area of commercial logistics and transport management. Thus, this course is intended to provide the necessary knowledge to market road transport services.

- Define the variables and reliable sources of information to consider in research and studies of road transport services, both interior and international. - Apply collection and sale techniques, adapted to the most common business situations with different types of customer transport services. - Define marketing and promotion actions from the Mix marketing variables adapting them to different types of transport services and different types of customers. - Determine the commercial elements and conditions of different types of contracts and road transport competitions of goods, national and international, respecting current regulations, customs and usual uses in the sector. - Determine the specific elements and conditions of the hiring of discretionary, interior and international transport services, and traveler transport service competitions, according to the established administrative procedure. - Prepare offers and transport services budgets, depending on different conditions, considering the auxiliary activities to transport and intermodality with other means of transport. - Adopt different negotiation techniques in different commercial situations with different types of customers, conditions and contracts of transport services.

It develops its professional activity in the public and private sphere, both on their own and on their own, organizing and managing the activity of road transport, in transport companies, logistics operators, loading agencies, transitory or other activities attached to road transport, in direct contact with the client or through information and communication technologies.

This training is adjusted to the training itinerary of the MF2182_3 Transportation by road, certifying having overcome the different competition units included, and is aimed at the accreditation of the professional competences acquired through the work experience and non -formal training, via which you will choose to obtain the corresponding certificate of professionalism, through the respective calls The different autonomous communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the management of the professional training system and establishes a permanent procedure for the accreditation of professional competences acquired by work experience or non -formal training).

This course is aimed at the professionals of the world of trade and marketing, specifically in commercial and financial management of road transport, within the professional area of commercial logistics and transport management, and to all those interested in acquiring knowledge related to the commercialization of road transport.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.