Superior Course in Advertising and Institutional Communication Design

The upper course in design of institutional advertising and communication campaigns is relevant in the current market due to the growing importance of corporate communication and advertising in digital marketing strategies. This course addresses key aspects such as digital media, audiovisual, corporate and protocols management communication. When choosing this course, students will obtain applicable knowledge to manage reputation and accelerate businesses through corporate communication, designing proposals adapted to the target audience and using different means. Students will know how to develop an original and disruptive communicative strategy, developing step by step the corporate communication phases both face -to -face and virtual.

- Know the fundamentals of institutional communication. - Discover firsthand everything that surrounds communication in the business environment. - Know the structure to follow to design effective corporate communication. - Assimilate the key actions for the successful launch of advertising campaigns.

Labor outputs for graduates of the Superior Course in design of advertising and institutional communication campaigns include roles such as communication specialists, Marketers, Community Managers, Social Media Managers, digital journalists, Copywritter, creative publicist, as well as consultants and advisors in corporate communication and advertising strategies.

With this upper course in design of institutional advertising and communication campaigns you will have the possibility of learning the new trends within the world of communication in the company, deepening the specific strategy of corporate communication and advertising. You can study how communication campaigns are carried out both online and offline, and of course, learn from common mistakes and best practices.

The upper course in design of institutional advertising and communication campaigns is relevant in the current market due to the growing importance of corporate communication and advertising in digital marketing strategies. This course addresses key aspects such as digital media, audiovisual, corporate and protocols management communication. When choosing this course, students will obtain applicable knowledge to manage reputation and accelerate businesses through corporate communication, designing proposals adapted to the target audience and using different means. Students will know how to develop an original and disruptive communicative strategy, developing step by step the corporate communication phases both face -to -face and virtual.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.