Superior Course in Commercial Research

Market research implies the diagnosis of specific needs of information by the company, its systematic and objective search through the design of methods for obtaining and the collection of that information, the analysis and interpretation of the relevant information to make decisions or for the solution of any business problem. In this sense, this upper course in commercial investigation gives you the information related to the main research tools and techniques, as well as the general way of designing an investigation oriented towards topics of interest varied in relation to possible business crimes.

- Design market research planning, in relation to information preparation, variables under study and research phases. - Differentiate and apply the sampling techniques that can be used to select the participating sample of market research. - Design and adjust the budget and cost of market research, attending to the main process requirements. - Analyze and describe the techniques and means of collection of information in market research, attending to their main characteristics. - Plan and organize the field work of a commercial investigation. - Design the questionnaires used in the research process, depending on the type of questionnaire you want to use and the objective of the investigation. - Differentiate the types of surveys that can be used in a research process. - Analyze and resolve the incidents that may arise when conducting market investigation. - Analyze and treat the data obtained from the research questionnaires. - Differentiate useful data analysis techniques for market research. - Know the databases applicable to market research, differentiating the main characteristics of each of them. - Prepare and submit the research report, attending to current regulations. - Point out the main issues of interest to commercial investigation, such as money laundering and other business crimes, also attending to the sentences indicated by the Criminal Code.

Commercial Analyst, Advisor and Commercial Consultant, Market Analyst, Research, Logistics and Distribution Directorate

This upper course in commercial research prepares to know the process that is carried out to carry out a commercial investigation, as well as the elements and requirements that must be taken into account to carry out an adequate investigation. In the same way, it also prepares you to make a practical application of this process, according to the most relevant topics of interest in terms of commercial research.

This upper course in commercial research is aimed at every professional who is interested in the development of market research, as well as interested in knowing the process and main elements. He is also aimed at anyone who wishes to conduct research on business issues of interest, in addition to being aimed at anyone who is interested in learning to design an investigation based on basic knowledge such as statistics and databases, among others.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.