University Degree in Market Research and Consumer Behavior + Relational Marketing Specialist (double degree with 5 ECTS credits)

If you work in the marketing environment and want to know the techniques to develop and foster relational marketing in the company in addition to knowing in depth market research this is its time, with the university course in market research and consumer behavior + course in relational marketing you can acquire the appropriate knowledge to perform this task in the best possible way. Relational marketing is that the company or organization seeks full satisfaction in the long term in a relationship and is not limited only to a transaction with the client. On the other hand, companies use more and more techniques to meet the consumer and know what their target audience is, since they are guarantees for the product or service to succeed.

- Know the importance of marketing in the economic system and business management. - Learn everything related to market research and consumer behavior. - Analyze the demand and competitive structure of the market, as well as the analysis of the purchase behavior of consumers and organizations. - Offer the theoretical and conceptual instruments to be able to develop a complete process for the construction of personalized and innovation products through user loyalty. - Put into practice the knowledge acquired through the approach and development of specific microprojects and a global innovation project through relational marketing.

- Know the importance of marketing in the economic system and business management. - Learn everything related to market research and consumer behavior. - Analyze the demand and competitive structure of the market, as well as the analysis of the purchase behavior of consumers and organizations. - Offer the theoretical and conceptual instruments to be able to develop a complete process for the construction of personalized and innovation products through user loyalty. - Put into practice the knowledge acquired through the approach and development of specific microprojects and a global innovation project through relational marketing.

This university course in market research and consumer behavior + course in relational marketing prepares you to know in depth the marketing environment in the company, more specifically relational marketing to promote customer relations in the long term and seek their satisfaction. You can also know thoroughly the business environment in relation to market research strategies and consumer behavior.

If you work in the marketing environment and want to know the techniques to develop and foster relational marketing in the company in addition to knowing in depth market research this is its time, with the university course in market research and consumer behavior + course in relational marketing you can acquire the appropriate knowledge to perform this task in the best possible way. Relational marketing is that the company or organization seeks full satisfaction in the long term in a relationship and is not limited only to a transaction with the client. On the other hand, companies use more and more techniques to meet the consumer and know what their target audience is, since they are guarantees for the product or service to succeed.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.