Engineering Digital Marketing Course
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Temario
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Summary
In a dynamic and constant work environment, the course new ways of working digital marketing in engineering offers you the opportunity to transform your approach to digital marketing, specially designed for the engineering sector. With the growing demand for digital skills, this course enables you to master advanced techniques such as SEO, automated marketing and inbound marketing. You will learn to attract, convert, close and loyalty customers, in addition to defining and creating Buyer Person and establishing Smart objectives. You will also immerse yourself in the client's life cycle, from the discovery to the decision, and you will develop content strategies adjusted to each phase of the Buyer's Journey. In a market where companies seek to innovate and differentiate, possessing these skills can be a decisive factor for your professional success. The online format allows you to access flexible learning and adapted to your needs, ensuring that you can advance in your career from anywhere.
Goals
Professional exits
To prepare you
This course prepares you to master the new ways of working digital marketing in engineering, focusing on the inbound marketing methodology. You will learn to define and create Buyer people, establish Smart Goals and guide customers through Buyer's Journey. You will develop content marketing skills and automation, adapting strategies to each phase of the conversion funnel. In addition, you will handle tools such as CRM and Workflows to optimize your incoming sales processes.
Who is it addressed
This course is designed for professionals and graduates of the engineering sector that seek to update their digital marketing skills. Ideal for those interested in dominating inbound marketing and automated marketing, exploring from the creation of SEO Pilar to the implementation of CRM. Learn to define Buyer people, establish Smart Goals and optimize the Buyer's Journey.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Digital Marketing Course Title in Engineering with 200 hours issued by Structuralia
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
LX One Plus: Without limit formation
Unlock soft skills, languages and more. Advances towards integral and continuous formation.
