Upper course in relational marketing: upper course in relational marketing

The integral management of the client is a key factor of success for a company in an increasingly globalized and competitive environment. This relationship management can become an intangible asset of the organization that offers added value to the products and services it markets. Relational marketing and CRM systems have become essential in the development of a powerful strategy to differentiate, position and increase competitive advantage. To correctly manage databases and customer purchase experiences is essential for those who want to grow and acquire solidity, but also for those who seek to maintain leadership in their sector. Bet on relationship marketing and start loyalty to your customers.

- Establish an integrated marketing communication system (CIM) in the organization.- Acquire knowledge and apply techniques related to relational marketing- Know the importance of emotional marketing and its application for greater knowledge of consumers.- Apply an inbound marketing strategy to guide the potential client throughout the entire conversion funnel.- Know some necessary techniques to enrich relationships with customers and get them to be prescribed Brand.- Being able to establish an action plan oriented to relations to the internal and external level of the organization.

- Establish an integrated marketing communication system (CIM) in the organization.- Acquire knowledge and apply techniques related to relational marketing- Know the importance of emotional marketing and its application for greater knowledge of consumers.- Apply an inbound marketing strategy to guide the potential client throughout the entire conversion funnel.- Know some necessary techniques to enrich relationships with customers and get them to be prescribed Brand.- Being able to establish an action plan oriented to relations to the internal and external level of the organization.

The upper course in relational marketing will allow you to develop marketing strategies aimed at establishing relations with long -term customers and improving communicative processes, improving the positioning of the company and impacting on the increase in sales. After receiving the training, you will be able to apply all relational marketing techniques both internally and exterior to the organization achieving the achievement of business objectives.

The integral management of the client is a key factor of success for a company in an increasingly globalized and competitive environment. This relationship management can become an intangible asset of the organization that offers added value to the products and services it markets. Relational marketing and CRM systems have become essential in the development of a powerful strategy to differentiate, position and increase competitive advantage. To correctly manage databases and customer purchase experiences is essential for those who want to grow and acquire solidity, but also for those who seek to maintain leadership in their sector. Bet on relationship marketing and start loyalty to your customers.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.