Diploma in web analytics for the company

Institución Educativa
Mode On-line
Duration 130 hours
Languages Spanish
RD$ 27,200.00
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Summary

Web analytics has become essential in the current digital panorama. This diploma in web analytics for the company offers comprehensive training focused on the use of key tools such as Google Analytics and Google Tag Manager. In a world where data promotes decisions, understanding user behavior becomes crucial for business success. From the introduction to the web analytics to the advanced implementation of Google Analytics 4, the participants will develop solid skills to interpret data and transform them into effective strategies. Data collection, view configuration and events monitoring become powerful tools to thoroughly understand how users interact with a website.

Goals

- Dominate the operation of Google Analytics, including installation and configuration. - Understand the differences between Universal Analytics and Google Analytics 4. - Implement effective data collection strategies and events monitoring. - Create personalized reports and use metric and dimensions efficiently. - Optimize advertising campaigns, especially in Google Ads. - Deepen Google Analytics 360 for advanced analysis and export to Bigquery. - Dominate Google Tag Manager for effective label and events management.

Professional exits

The work outputs of this diploma in web analytics for the company include roles as a web analyst, digital marketing specialist, data consulting and advertising campaigns. Opportunities are also opened in data analysis companies, digital marketing agencies and own enterprises focused on web optimization and digital strategies.

To prepare you

This diploma in web analytics for the company prepares you to lead data -based digital strategies, using tools such as Google Analytics, Google Tag Manager and Looker Studio. You will develop the ability to create custom reports and metrics, make informed decisions, optimize advertising campaigns with Google ADS and improve online performance of any company.

Who is it addressed

This diploma in web analytics for the company is aimed at digital marketing professionals, web analysts, web developers and interested entrepreneurs in enhancing their online presence. It is also ideal for students and entrepreneurs who wish to acquire fundamental skills in web analytics.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Diploma Title in Web Analytics for the Company issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

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Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.