Marketing Fundamentals

This Marketing Fundamentals course offers you a specialized training in the material. We must know that for the marketing and communication area it is very important to deepen and acquire the knowledge of marketing foundations within the marketing and public relations sector.

- Know the basic marketing concept as well as your needs. - Learn to manage marketing and its surroundings. - Identify what marketing mix. - Understand the public as a fundamental pillar of marketing. - Establish how the consumer behaves. - Identify how the market is divided. - Know the product as an element of Mix marketing. - Identify the different strategies for product development. - Recognize price setting strategies and product positioning. - Identify the different types of distribution. - Analyze the most used sales methods. - Know the difference between direct marketing and digital marketing. - Learn how to know the audience to address. - Identify sales promotions and their characteristics. - Know how companies of companies work.

Marketing and Public Relations

This online Marketing Fundamentals prepares you to acquire specific knowledge within the marketing and communication area developing in students some capacities to develop professionally in the marketing and public relations sector and more specifically in marketing foundations. In addition, with the realization of this course, the student will be prepared to: know the basic concept of marketing as well as their needs, learn to manage marketing and its environment, identify what the marketing mix consists of, understand the public as a fundamental pillar of marketing, establish how the consumer behaves, identify how the market is divided, know the product as an element of the marketing mix, identify the different strategies for the development of products Price fixing and product positioning, identify the different types of distribution, analyze the most used sales methods, know the difference between direct marketing and digital marketing, learn how to know the public to go to, identify sales promotions and their characteristics, and know how the public relations of companies work.

This online course of Marketing Fundamentals is aimed at all those interested in the field of marketing and communication and more specifically in the marketing and public relations sector and want to specialize.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.