Master for Protocol and Institutional Relations: Master for Protocol, Institutional Relations and Strategic Management of events + University Degree (8 ECTS credits)

In the era of global interconnection and the management of corporate and institutional image, excellence for protocol and institutional relations is key to the success of events and meetings. This online master draws a complete tour through critical areas: from the official protocol to communicative management and the strategic direction of events. We address the planning, execution and evaluation of fair, congresses and cultural events, paying special attention to public relations and relational marketing, essential in the creation of lasting alliances and a solid reputation. Digital skills also have their space with the management of social media for relationship management. This program prepares professionals to lead in a world where the first impressions and strategic connections open doors and create opportunities. You will learn with a theoretical-practical approach that drives your career to the next level.

- Master the basic protocol. - Strategies in institutional relations. - Manage business events. - Public relations ability. - Direct specialized events. - Implement relational marketing. - Use social media at events.

After completing the master's degree in protocol, institutional relations and strategic management of events, opportunities as a communication director, specialist in corporate and institutional protocol, specialized events manager (fairs, congresses, sporting and cultural events), and relational marketing advisor are awaited. Your training in internal and external communicative strategies, social media and management of press cabinets, will open the doors in the dynamic market of public relations and events.

The master's degree in protocol, institutional relations and strategic management of the events trains you to design and execute communication and public relations strategies, fundamental for the creation and brand image. It provides you with the skills to direct business, fair, congresses, cultural and sports events, through the application of advanced protocol and relational marketing techniques. In addition, it gives you the competences to manage internal and external communication and handle social media, essential tools in the current corporate world.

This master's degree, institutional relations and strategic management of events is ideal for marketing professionals, event organizers and public relations personnel who seek to dominate from the business protocol to the direction of cultural and sports events, relying on solid knowledge of communication and institutional relations. Perfect for those who aspire to be a reference in the planning and management of events at all levels.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.