Master in Marketing and Consumer Behavior + University Degree (+5 ECTS credits)

If you have interest in the marketing sector and market research and want to know the relevant aspects to manage consumer behavior and timely marketing policies this is your time, with the master in marketing and consumer behavior you can acquire the necessary knowledge to develop strategies that help you know more about consumer behavior.

- Acquire an overview of the concept of market analysis. - Learn the necessary tools to know the research and demand measurement techniques. - Acquire the necessary capacity to identify the elements that influence consumer markets and consumer decisions. - Know the importance of marketing in the economic system and business management. - Learn everything related to market research and consumer behavior. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Offer the theoretical and conceptual instruments to be able to develop a complete process for the construction of personalized and innovation products through user loyalty. - Apply neuromarketing to give solutions to the market. - Know the neuroscientific techniques in neuromarketing.

- Acquire an overview of the concept of market analysis. - Learn the necessary tools to know the research and demand measurement techniques. - Acquire the necessary capacity to identify the elements that influence consumer markets and consumer decisions. - Know the importance of marketing in the economic system and business management. - Learn everything related to market research and consumer behavior. - Calculate the prices of products and services, as well as the variables that make up and influence the price policy of a product or service using calculation tools. - Analyze the factors involved in the distribution policy according to different types of products and services, customers and sectors. - Offer the theoretical and conceptual instruments to be able to develop a complete process for the construction of personalized and innovation products through user loyalty. - Apply neuromarketing to give solutions to the market. - Know the neuroscientific techniques in neuromarketing.

The master in marketing and consumer behavior prepares you to develop the appropriate techniques to manage marketing and different policies in terms of price and product. You will also know the essential aspects of neuromarketing.

This Master in Marketing and Consumer Behavior is aimed at professionals in the sector who want to continue training in the field or have interest in specializing in strategies related to consumer behavior.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.