Master Key Account Manager + University Degree (+6 ECTS credits)

The Key Account Manager Figure becomes increasingly important in the business field, due to the role that plays in the management of the key accounts for the company. Thanks to the master of Key Account Manager with university degree, it is intended to offer students the necessary professional knowledge and competences in the field of negotiation, sales management and customer loyalty to carry out the functions of the position.

Among the objectives of the Master Key Account Manager, we highlight: - Know the importance of marketing and its tools in current organizations, its main features, those of the market, and the aspects that cause the changes that occur in it. - Increase the capacity in the field of marketing, in order to avoid stagnation, enhancing recycling in labor matters. - Know the characteristics of the various existing marketing applications, in order to carry out an adequate commercial strategy. - Learn what the Key Account Manager is and what are its functions. - Know how the management process is and what are the functions of the management in the company. - Learn to perform a market analysis and client portfolio, to identify key accounts. - Know the most important aspects of customer loyalty and Costumer Experience. - Know what commercial negotiation and its most relevant techniques are. - Learn to organize and control the sales team. - Develop the most relevant leadership skills in the commercial field. - Know the necessary tools to make a sale satisfactorily. - Promote the characteristics of the good seller. - Study consumer psychology and that of the seller itself. - Develop (or strengthen) certain knowledge related to sales and market. - Improve customer service and service. - Know how to improve our point of sale. - Develop numerous social skills that bring us closer to the client. - Know how to act as good sellers in sale, its development and after -sales. - Know the nature of the sales team. - Exercise leadership in the commercial team. - Apply techniques to motivate the sales team. - Know the communication techniques in the sale.

Commercial, sales, marketing, etc.

Through this online master's degree in Key Account Manager you can acquire the proper skills and knowledge for performance the functions of the position professionally. To do this, you will learn to analyze both the market and the current client portfolio, to identify which are the key accounts for the company. From this analysis, you will learn to prepare an adequate sales plan for each customer, carrying out the commercial and loyalty negotiation techniques of appropriate customers in each case. In addition, you will learn to manage the organization's sales team.

This Key Account Master Master is aimed at professionals, graduates and students in the field of marketing and communication, who want to specialize to access one of the most demanded professional profiles currently in the world of marketing. Similarly, he addresses any interested person, work or not in the commercial field, in developing a professional career such as Key Account Manager.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.