Specialization in Digital Media

With the current digital transformation, the image of the company is strongly subject to its image and positioning on the Internet, so knowing and knowing how to work channels and digital media is a necessity. With this specialization in digital media, students will learn to manage corporate communication and brand reputation for any company. Those who attend this specialization will be trained to manage digital communication and communication with the client through digital channels with resources of digital communication such as content marketing, social media communication, event organization and advertising. All this through a 100% online methodology, and with the accompaniment of specialized professionals.

- Understand the concept of communication and digital media. - Apply the particularities of corporate communication to digital channels. - Know the characteristics of digital communication and its language. - Manage social networks professionally to boost a brand. - Understand the basic elements of electronic commerce. - Plan marketing and communication events.

This specialization in communication in digital media will give you access to jobs and job profiles of the department or marketing and communication area. It is an ideal complement for technical profile places in communication, content writing, responsible for the press, community manager, public relations, journalist, etc.

This specialization in communication in digital media prepares you to manage the corporate image of any organization with the resources of digital media. You can establish the necessary strategies and actions to direct the brand image and the online reputation of brands and companies. You can perform professionally in communication departments and press cabinets or advising companies.

This specialization in digital media is interesting for marketing and communication professionals as journalists, publicists, press responsible, among others, who want to specialize in corporate and digital communication. Also to managerial or medium -sized companies that want to professionalize the communication of their project.