Upper Course in Corporate Reputation

The upper corporate reputation course provides the theoretical and practical knowledge required to adapt your professional profile to a new business reality. Consumers are increasingly demanding with organizations in social responsibility and demand a real and of great impact commitment. Likewise, this new philosophy must be correctly transferred internally and external through a communication strategy. This new scenario assumes that quality, and customer service through social networks will be essential to create and strengthen customer relations, on which its online reputation will depend largely and, consequently, its market positioning.

- Analyze the importance of corporate social responsibility. - Know the main RSC strategies. - Learn the legislation applicable to the RSC. - Develop internal and external communication strategies in the organization. - Establish the lines of action to increase quality and improve customer service. - Optimize customer service in social media.

Develop your professional career in an area with current high demand due to the digital impact on business, as well as legal requirements. With this upper course in corporate reputation you will adapt your profile to occupy positions of responsibility within the Department of Communication and Marketing, Quality and Customer Service.

The Superior Course in Corporate Reputation will help you manage reputation for any business through three fundamental axes: social responsibility, communication and quality and customer service. Understanding the impact of the company's social actions, as well as drawing an internal and external communication strategy, in addition to offering a good customer service will be key to corporate reputation.

The upper corporate course is addressed to all those responsible for any type of business interested in improving their market position and in the consumer's mind. Likewise, training is oriented for professionals specialized in corporate communication, CSR and experts in quality and customer service.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.