Course in digital communication

As we all know, the Internet is a fundamental means of communication in our days, so we need information about its functioning and how to communicate in it. The following course aims to bring the students closer the tools, strategies and techniques necessary for their handling in the digital world, as well as discovering the new trends in advertising and creativity that enables the environment.

- Describe the functions of communication in the commercial and digital field, identifying the specific techniques of marketing and electronic commerce based on consumer behavior. - Discover the characteristics and innovations that will come hand in hand with web 3.0, and control the operation of the main communication and interaction tools in the digital medium. - Know the different advertising strategies offered by the Internet and mobile devices, as well as learn to create online sales campaigns and promotions. - Know the different social networks and their functions, to create the appropriate strategies for each of them. - Define creativity and show the importance and need that it presents for advertising, especially on the Internet.

The student's student can become a company's digital communication manager, either at a general level, as responsible for communication, or a more specific field, such as Social Media Manager, Community Manager, Brand Manager, or specialist in Electronic Commerce.

This course aims to provide the student with knowledge and skills at the theoretical and practical level, so that he can communicate in the online environment, both on web 2.0 and social networks. You will learn to handle the necessary communication strategies to transmit information in the digital environment, the techniques and strategies to defend themselves in electronic commerce, as well as the new trends in the field of advertising and the brand, so that you can control this branch of digital marketing.

This course can be made by users of all professional branches, because knowing how to communicate at the digital level is today a fundamental key in any field. Those who want to devote themselves to the world of social media, e-commerce, Brand Management, Community Manager, ... will find great help, be they entrepreneurs, publicists, computer scientists, designers, etc. In general, everyone who wants to deepen the field of digital marketing, specifically communication.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.