Master in Marketing and Digital Communication. RVOE SEP: 20221782 (12/02/2022) + 75 credits

The Master in Marketing and Digital Communication prepares you to navigate and lead in a sector in constant growth and high labor demand. In a world where digitalization is key, this master offers the necessary tools to highlight in the field of marketing and communication. You will learn about the influence of Big Data, mobile marketing and the importance of understanding new consumers from an integrated perspective. You will develop creative leadership skills, talent management and results marketing strategies, all through a practical approach and adapted to the needs of the current digital environment. With an online methodology, you can access a quality content that will allow you to study from anywhere, favoring conciliation and flexible learning. This training will not only expand your knowledge, but will make you a competitive and versatile professional, ready to face the challenges of the current labor market.

- Acquire knowledge about Fundamentals of Digital Marketing. - Develop skills in Big Data and strategic analysis. - Understand the importance of the customer in marketing. - Apply effective results marketing techniques. - Learn about web security and data protection. - Explore comprehensive and creative leadership strategies. - Design a adjusted strategic marketing plan.

- Digital marketing strategist: Design and execution of campaigns - Big Data Analyst: Interpretation of data for strategic decisions - Specialist in SEO/SEM: Optimization of online presence - Community Manager: Social Network Management and Reputation - E -Business Consultant: Implementation of Digital Solutions - Communication Director: Planning of Corporate Strategies

This mastery prepares you to master digital marketing and communication in digital environments. You will be able to analyze data and optimize strategies, develop effective social networks, and improve online visibility through SEO. You can design content that increases engagement and managing digital communities with advanced tools. In addition, you will learn to evaluate the impact of real -time marketing actions and create analytical reports for strategic decision making.

The Master in Marketing and Digital Communication is aimed at professionals and graduates in the field of marketing who seek to update or expand their knowledge in digital strategies. Ideal for those who wish to deepen data analysis, social networks campaigns, SEO, affiliate marketing and creative leadership, thus improving their strategic decision capacity.