International Master in Client Fidelization Techniques

By understanding the concept of relationship marketing and their correct application, the causes of customer loyalty can be identified as well as their consequences for the company. The knowledge of tools and tactics for the achievement of customer loyalty is also essential. You will learn how to act before customers to get a positive result at all times.

The objective of this course is to discover the concepts related to relationship marketing, identifying the causes of customer loyalty and analyzing the consequences that loyalty produces for the company. It is also intended that students identify the differentiating elements of companies to achieve loyalty and what are the steps that the client takes until they become faithful. We intend that thanks to the course the values that the client wants to find in their commercial transactions are perceived. In the same way, there is great importance in terms of customer needs and the purchase process, so this will be another competition of our course.

Commercial, supplier, manager, hostess, dependent, entrepreneur,

Thanks to the mastery and the deepening in concepts of the field of communication, you will achieve the ability to use relationship marketing as a work tool. Prepare to intervene as a factor for the construction of consumer trust through personal relationships.

To all those professionals who, for their work within an organization and treating the human factor as a relevant agent, have to transmit to their clients a condition of trust that becomes a guarantee of fidelity and good image.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.