Course on Google Web Stories
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Syllabus
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Summary
The great use of social networks by the population has led Google to launch its own version of the stories. It is a new format that works as one more digital marketing tool for online businesses and that can easily be programmed on web pages through WordPress. To make effective and efficient use it is necessary to have a digital marketing base, Inbound Marketing, how to promote Branding staff to know how to get to our Buyer-Persona, show publications of interest and loyalty through relevant content. Students will have the possibility with the course on Google Web Stories to learn how to use this instrument, start in the use of WordPress to be able to use it and train to create quality content.
Goals
Professional opportunities
To prepare you
With this course on Google Web Stories you can learn how to get to your Buyer-Persona with a tool that offers functionalities that only Google can contribute. You can get the most out of your digital marketing strategy and improve the results of your SEO strategy, in addition to obtaining a presence in more channels. In addition, you will benefit from knowing the use of WordPress and you will train in Personal Branding and Copywriting.
Who is it addressed to?
This course on Google Web Stories is addressed to those people with or without knowledge in digital marketing who want to learn to use this new Google tool. Marketing and communication professionals who want to start using this medium will also find in this course the responses to their training concerns.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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