Diploma in CRM and relational marketing

Educational Institution
Modalidad On-line
Duración 130 hours
Idiomas Spanish
362
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Reconocidos por
Acreditados porRating Educahub

Curriculum

Resumen

The Diploma in CRM and relational marketing is fundamental in an increasingly oriented market for personalization and long -term relationship with customers. This program provides a deep understanding of CRM strategies and relational marketing, emphasizing the importance of customer loyalty and retention. Students will learn to implement effective tactics to improve customer experience, using CRM tools and data analysis to develop personalized communication strategies and automated marketing campaigns. This course combines theory and practice, preparing students to face current market challenges and transform interaction with customers into competitive advantages.

Objetivos

- Dominate CRM principles and tools in the context of relational marketing. - Implement strategies to optimize customer journey and customer experience. - Use data analysis to customize customers. - Develop and execute effective relational marketing campaigns.

Salidas profesionales

After finishing the Diploma in CRM and relational marketing, the students will be qualified for roles as CRM managers, Customer Journey analysts, experts in loyalty, marketing consultants and marketing and sales managers. These roles are essential to strengthen relationships with their customers and continuously improve their experience.

Para que te prepará

The Diploma in CRM and relational marketing prepares you to be an expert in the creation and management of solid relationships with customers. It will train you in the advanced use of CRM tools, personalization and automation strategies in marketing, and techniques to analyze and improve the customer's experience and path. You can develop and implement relational marketing plans that drive business growth.

A quién va dirigido

The Diploma in CRM and relational marketing is aimed at marketing professionals, customer service, and data management interested in deepening their CRM knowledge and relational marketing strategies. It is also ideal for entrepreneurs who seek to improve the relationship with their clients and maximize profitability through loyalty and personalization.

Metodología

Nuestra metodología combina tecnología, pedagogía y empatía para un aprendizaje a tu medida.

Tú marcas el ritmo, decides el camino y una inteligencia artificial te acompaña para que aprendas mejor, con sentido y propósito.

Aprendizaje personalizado de verdad

Tu estilo, intereses y nivel definen el recorrido. Tú eres el punto de partida.

Constructivismo en acción

Explora, experimenta y aplica. Aprender significa entender, no memorizar.

IA que te acompaña, no que te dirige

PHIA, nuestra asistente de inteligencia artificial te guía sin limitar tu autonomía.

Evaluación sin presión

Feedback continuo y adaptativo. Porque aprender es un proceso, no una cifra.

Certification

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Diploma Title in CRM and relational marketing issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)

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Becas

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former students of EducaHub.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

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Accede desde cualquier lugar

Disponible 24/7 en móvil, tablet o PC. Tú decides cuándo y cómo formarte.

Phia, tu mentora IA

Te reta, te motiva y personaliza tu camino. Aprende con una guía que evoluciona contigo.

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