Master in Marketing and Digital Communication + 5 ECTS credits

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

- Analyze the importance of digital marketing. - Acquire knowledge and apply techniques related to relational marketing. - Implement E-CRM or Customer Relationship Management systems. - Carry out an inbound marketing strategy at all its stages: attraction, conversion, closing and delight. - Define and develop the Social Media strategy. - Manage communication and customer service through social networks. - Apply copywriting techniques to improve positioning and increase conversions (sales, records, calls, forms, downloads ...).

- Analyze the importance of digital marketing. - Acquire knowledge and apply techniques related to relational marketing. - Implement E-CRM or Customer Relationship Management systems. - Carry out an inbound marketing strategy at all its stages: attraction, conversion, closing and delight. - Define and develop the Social Media strategy. - Manage communication and customer service through social networks. - Apply copywriting techniques to improve positioning and increase conversions (sales, records, calls, forms, downloads ...).

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

Internet, and the development of the online channel, has meant a real revolution for any business. The new consumption habits have triggered sales opportunities, giving rise to the appearance hundreds of thousands of ecommerce destined for the sale of products and services. Betting on electronic commerce is to bet on business growth. In addition, the way in which consumers communicate with brands and companies has been significantly transformed towards bidirectional and personalized communication, developed through the main social platforms of the organization. But to increase online sales involve having a well -defined online marketing strategy, and offering quality communication 24/7 taking advantage of the multitude of tools offered by the online channel. Marketing and online communication, essential to connect with the consumer of the 21st century.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.