Tourism Digital Analytics Course

The Tourism Digital Analytical Course offers you the opportunity to progress professionally due to the growing demand for experts in web analytics within the tourism industry in a context of digitalization of the sector. With this training you will discover the most important implications within tourist marketing and specifically, of the web analytics. You will have a theoretical and practical domain of the most important tools, such as Google Analytics 4, Google Analytics 360, Google Tag Manager and Looker Studio, seeing their functions, key metric and applying what they learned in specialized activities. You can take advantage of technology in an increasingly profitable sector.

- Know and internalize the most important tourist marketing notions. - Explore the most important functions of Google Analytics and other analysis tools. - See step by step how to design a command box with the most important business metrics. - Take advantage of all the possibilities offered by communication and marketing in the tourism sector.

After completing your training in the Digital Analytical Course in Tourism you will be professionally trained for positions as a tourist marketing specialist, Digital Analyst, Tourist Promoter, Digital Publicist and Business Development Specialist. You can also practice individualized consulting in analytics and digital tourism marketing strategies.

With this Digital Analytical Course in Tourism you will be able to make the maximum potential from web analytics tools and digital marketing for tourism companies. You will have at your disposal the latest advances and advice on how to design and manage command cadres to optimize business benefits and objectives. You can draw conclusions through advanced analysis tools.

This Digital Tourism Analytical Course is a perfect complement to professionals in the tourism sector and digital marketing. If you are currently an expert in e-commerce, entrepreneur, sem technician, consultant or recently graduated, this training is ideal to enhance your professional career and generate business opportunities.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.