Course in analytics applied to programmatic purchase
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Syllabus
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Summary
This course in analytics applied to programmatic purchase is essential for the advertising strategy of companies due to the importance of web analysis to measure and optimize key metrics or KPI’s. Thanks to this course, you can get the potential of the latest professional tools from the web analytics, such as Google Analytics 4 and Google Tag Manager. In addition to deepening the advanced management of these tools, you will see how to promote the profitability of your campaigns thanks to web analytical insights, using key information to obtain competitive advantages and increase sales. Not only will you know how to benefit from these tools, but you will apply your knowledge through global projects.
Goals
Professional opportunities
To prepare you
The course in analytics applied to programmatic purchase makes you an expert in analysis and optimization of programmatic advertising campaigns. You will learn to use advanced web analysis tools enhanced by Google, such as GA4 or Looker Studio, and exploit new trends within the digital advertising sector. You can take a professional leap and boost the profitability of your marketing campaigns.
Who is it addressed to?
The course in analytics applied to programmatic purchase is specially dedicated to digital advertising professionals, Digital Marketing, SEM, business managers and employees who need to make crucial decisions based on data. It is also ideal for analytical consultants and Data Science for advertising.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."
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