CRM and Customer Experience course: CRM Expert Course and Customer Experience + 5 ECTS credits
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Syllabus
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Summary
Competitiveness in the business world is currently so high, that adapting and competing today is a challenge for brands. To take care and loyalty to our clients, it must be set to the slightest detail. Therefore, the expert in CRM and Customer Experience puts at your disposal the keys to good customer management to optimize the experience between company and user. Thanks to this course you can learn the importance of CRM in the company in addition to other customer collection and loyalty techniques. You can also develop your creative ability to boost your business learning the Design Thinking technique, through which you can generate new ideas for the current needs of your customers.
Goals
Professional opportunities
To prepare you
Competitiveness in the business world is currently so high, that adapting and competing today is a challenge for brands. To take care and loyalty to our clients, it must be set to the slightest detail. Therefore, the expert in CRM and Customer Experience puts at your disposal the keys to good customer management to optimize the experience between company and user. Thanks to this course you can learn the importance of CRM in the company in addition to other customer collection and loyalty techniques. You can also develop your creative ability to boost your business learning the Design Thinking technique, through which you can generate new ideas for the current needs of your customers.
Who is it addressed to?
Competitiveness in the business world is currently so high, that adapting and competing today is a challenge for brands. To take care and loyalty to our clients, it must be set to the slightest detail. Therefore, the expert in CRM and Customer Experience puts at your disposal the keys to good customer management to optimize the experience between company and user. Thanks to this course you can learn the importance of CRM in the company in addition to other customer collection and loyalty techniques. You can also develop your creative ability to boost your business learning the Design Thinking technique, through which you can generate new ideas for the current needs of your customers.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
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Certification
Double degree: • Expert course in CRM and Customer Experience. Issued by the European Institute of Business Studies. (Isem). "Unofficial teaching and not leading to obtaining an official or certificate of professionalism." • Own university degree in Design Thinking. Own degree issued by the Antonio de Nebrija University with 5 ECTS credits.
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