Effective marketing course in small commercial establishment

The management of a small commercial establishment can be a challenge today due to high competition and the need to adapt to new market trends. The effective marketing course in small commercial establishment is specifically designed to help you master marketing strategies that will boost your business. You will learn from the basic marketing concepts to strategic planning and the implementation of an effective mix marketing that includes product, price, distribution and promotion. In addition, we will provide you with tools to create a solid marketing plan, as well as merchandising techniques and customer loyalty strategies. Effective communication and customer service are also crucial aspects that we will address to ensure that you can effectively connect with your target audience. This online course will allow you to acquire practical and applicable skills, raising your ability to highlight in a competitive and constantly evolving market. Join and transform your small establishment into a reference of success with innovative and effective marketing strategies.

- Understand the basic marketing concepts and their application in small shops. - Identify and plan marketing phases to optimize resources in your business. - Differentiate and apply strategic and operational marketing strategies. - Develop an effective sales budget for your small trade. - Implement Mix marketing in product, price, distribution and promotion. - Know and apply merchandising techniques at the point of sale. - Design a complete marketing plan for your small trade. - Define product, prices, distribution and communication strategies. - Analyze consumer behavior and detect new purchase trends. - Design both offline and online promotions to increase sales. - Apply relational marketing techniques to loyalty and serve your customers. - Improve verbal and nonverbal communication in the sale face to the public. - Use a structured approach to solve problems with customers.

- Marketing Advisor for small shops - Responsible for Sales and Promotions in Retail Stores - Coordinator of Online Marketing and Offline Campaigns - Specialist in Merchandising and Visual Merchandising - Consultant in Price and Distribution Strategies - Customer Service Manager and Loyalization - Consumer Behavior Analyst and Purchase Trends

The effective marketing course in small commercial establishment prepares you to plan and execute marketing strategies adapted to small shops. You will learn to analyze the market, define and develop a strategic plan, and manage mix marketing, covering product, price, distribution and promotion. In addition, you will acquire skills in merchandising, effective communication with clients and design of loyalty plans. This course is a complementary training and does not enable for professional practice.

The effective marketing course in small commercial establishment is aimed at professionals and graduates of the sector that seek to improve their marketing competencies, from planning and control, to the implementation of product, prices and communication strategies. It covers from the marketing mix to merchandising and the sale face to the public. This course does not enable professional practice.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.