Master of Permanent Training in SEO, SEM and web analytics + 60 ECTS credits
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Syllabus
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Summary
At present, a user passes an average of between 2.7 and 4.4 hours on the Internet from a mobile device or a PC, which generates the need for every company to focus a large part of its web marketing strategy, in order to be competitive and reach most users. With this Master of Permanent Training in SEO, SEM and web analytics, all the objectives and techniques are covered to achieve a higher level of visibility on the Internet and carry out an online strategy that manages to integrate all the advertising and commercial processes of a network business. In addition, you will work on a personal learning environment where the student is the protagonist, backed by a wide group of tutors specializing in the sector and supported by prestigious entities.
Goals
Professional opportunities
To prepare you
The Master of Permanent Training in SEO, SEM and web analytics will allow you to learn the techniques to successfully position a website, manage digital marketing campaigns, as well as dominate the tools to measure and analyze results obtained in online actions through web analytics. At the end of this formative action you will be able to carry out the necessary optimizations to perform web positioning audits and inbound marketing strategies.
Who is it addressed to?
This Master of Permanent Training in SEO, SEM and Web Analytics is aimed at entrepreneurs, entrepreneurs and university degrees who want to acquire knowledge and techniques of digital marketing and improve their campaign strategies. You can acquire knowledge in each of the branches with more professional projection in the field of digital marketing and web analytics.
Official Character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for learning tailored to you.
You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.
Truly personalized learning
Your style, interests and level define the route. You are the starting point.
Constructivism in action
Explore, experiment and apply. Learning means understanding, not memorizing.
AI that accompanies you, not directs you
PHIA, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a number.
Certification
"Double degree: own university degree of Master of Permanent Training in SEO, SEM and web analytics issued by the Antonio de Nebrija University with 60 ECTS credits. Own Degree of Master of Permanent Training in SEO, SEM and web analytics issued and endorsed by the European Institute of Business Studies.
EducaHub Scholarships
Make your training more accessible: finance at 0% interest and obtain personalized scholarships.
At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: for former EducaHub students.
-20%
Unemployment Scholarship: if you prove that you are unemployed.
-20%
Large Family Scholarship: for families with 3 or more children.
-20%
Disability Scholarship: for people with disabilities ≥33%.
-15%
Emprende Scholarship: for self-employed workers who can prove their activity.
-15%
Recommended Scholarship: if you come recommended by a former student.
-15%
Group Scholarship: for joint registrations of 3 or more people.
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Learn at your pace
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Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your AI mentor
It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.
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