Program in Social Media

In the current digital age, the presence in social networks is a fundamental pillar for any communication and marketing strategy. The Social Media program is presented as an opportunity to enter this digital universe, offering knowledge to manage platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Twitch and Tiktok. This program covers from the introduction to the social media landscape to the application of specific advertising campaigns for each network, such as Facebook ADS, Instagram ADS, among others. Through theoretical training, the participant will learn to handle the essential tools and techniques for effective management of these powerful communication routes, optimizing the interaction with the audience and the directed advertising. Likewise, key aspects such as the creation of content and the measurement of results, essential skills in a market that demands versatile and updated professionals will be covered. Ideal for those who wish to expand their digital competences, this program is positioned as an ideal complement to previous training, entering the participants in the agile and dynamic world of social media marketing.

- Understand social media in the business field. - Learn to manage Facebook pages. - Manage Marketing strategies on Instagram. - Dominate Twitter tools for business. - Optimize professional profiles on LinkedIn. - Create attractive content for YouTube. - Explore diffusion methods on Twitch. - Implement advertising campaigns on Tiktok. - Launch and measure Facebook effectiveness. - Execute promotional campaigns on Instagram. - Use Twitter ADS to achieve objectives. - Take advantage of ADS linkedin for B2B marketing. - Create shocking ads on YouTube. - Promote visibility with Tiktok ADS.

The "Social Media program" opens a range of labor possibilities in the digital age. After training in the management and advertising of main networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Tiktok, graduates will be able to perform as Social Media Managers, Community Managers, specialists in Social Media Ads, and digital strategy consultants. Companies are looking for experts capable not only to create attractive content, but also to optimize advertising campaigns and monetize channels with great impact on the audience. Become an essential professional in any digital marketing team.

The Social Media program prepares you to understand and manage the fundamental dynamics of the most influential social networks. You will learn to manage and optimize your presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Twitch and Tiktok. In addition, you will develop skills to implement and monitor advertising campaigns, from Facebook Ads to Tiktok ADS, enhancing your scope and effectiveness in social media. This program is a springboard for those who seek to update their digital skills and improve online communication strategies.

The Social Media program is focused on communication, marketing and advertising professionals, as well as entrepreneurs and SMEs who wish to understand and apply social networks strategies. Its contents cover from the introduction to the digital ecosystem, to the management and promotion on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Tiktok, including advertising modules on each network. This program is presented as an opportunity to enrich digital skills and improve the online presence of projects or businesses.