Webmarketing Specialist Course: Webmarketing Specialist: Management of digital strategies for the company

In recent years marketing has become a discipline with enormous relevance in business management in general, and in the definition of business strategies in particular. In the field of marketing and communication, new tools and media such as the Internet, social networks, electronic commerce, etc. They have proven to offer great potential within the business strategy, and more specifically as part of digital strategies. This Marketingn Web course puts at your disposal the appropriate professional knowledge and competences to manage the marketing department of all types of companies in which a strategy is developed in the online or digital environment.

Once this web marketing course has been satisfactorily overcome, students will have acquired the necessary skills and knowledge to: - Perform a conceptualization of digital marketing. - Establish the contextualization of social media. - Know the organic positioning: SEO. - Analyze SEO search engines. - Know what the keywords are. - Use Google Analytics. - Determine the basic functions of Google Analytics.

Thanks to the knowledge acquired with the Marketing Web course, students will be able to develop a professional career in the marketing and communication sector, working on all types of companies that have a digital presence, as well as on their own, offering their services to other companies.

Thanks to the knowledge acquired with this Web Marketing course you can plan, define and direct an online marketing strategy that will be integrated into the company's global marketing strategy and within the global business strategy. Thanks to the various disciplines that will be treated, you can acquire a global vision of the role of marketing within the business strategy in general, and of the digital strategy in particular.

This webmarketing course is aimed at professionals, graduates and students in the field of marketing and communication that are interested in completing, updating or developing their knowledge in relation to the definition and implementation of digital strategies in the company. Similarly, it addresses any people who for personal or professional reasons want to learn everything related to the website Marketing.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.