Course in analytics applied to programmatic purchase
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Temario
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Summary
This course in analytics applied to programmatic purchase is essential for the advertising strategy of companies due to the importance of web analysis to measure and optimize key metrics or KPI’s. Thanks to this course, you can get the potential of the latest professional tools from the web analytics, such as Google Analytics 4 and Google Tag Manager. In addition to deepening the advanced management of these tools, you will see how to promote the profitability of your campaigns thanks to web analytical insights, using key information to obtain competitive advantages and increase sales. Not only will you know how to benefit from these tools, but you will apply your knowledge through global projects.
Goals
Professional exits
To prepare you
The course in analytics applied to programmatic purchase makes you an expert in analysis and optimization of programmatic advertising campaigns. You will learn to use advanced web analysis tools enhanced by Google, such as GA4 or Looker Studio, and exploit new trends within the digital advertising sector. You can take a professional leap and boost the profitability of your marketing campaigns.
Who is it addressed
The course in analytics applied to programmatic purchase is specially dedicated to digital advertising professionals, Digital Marketing, SEM, business managers and employees who need to make crucial decisions based on data. It is also ideal for analytical consultants and Data Science for advertising.
Official character
This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.
Our methodology combines technology, pedagogy and empathy for a tailored learning.
You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.
Realized personalized learning
Your style, interest and level define the route. You are the starting point.
Constructivism in action
Explore, experience and apply. Learning means understanding, not memorizing.
He who accompanies you, not who directs you
Phia, our artificial intelligence assistant guides you without limiting your autonomy.
Evaluation without pressure
Continuous and adaptive feedback. Because learning is a process, not a figure.
Certificación
Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."
EDUCAHUB Scholarships
Make your most accessible training: Finish 0% interest and get personalized scholarships.
In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.
-25%
Alumni Scholarship: For former students of Eduahub.
-20%
Unemployment scholarship: if you prove to be unemployed.
-20%
Numerous family scholarship: for families with 3 or more children.
-20%
Disability scholarship: For people with disabilities ≥33%.
-15%
Emprende Scholarship: For self -employed that accredit your activity.
-15%
Scholarship recommends: If you come recommended by an alumnus.
-15%
Group scholarship: For joint inscriptions of 3 or more people.
An entire educational universe, on a single platform.
An intuitive environment that guides you to form autonomously and with purpose.
Learn at your pace
Courses, masters and official degrees. 100% online, flexible and at your pace.
Access from anywhere
Available 24/7 on mobile, tablet or PC. You decide when and how to train.
Phia, your mentor ia
It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.
LX One Plus: Without limit formation
Unlock soft skills, languages and more. Advances towards integral and continuous formation.
