Diploma in web analytics for the company
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Syllabus
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Summary
Web analytics has become essential in the current digital panorama. This diploma in web analytics for the company offers comprehensive training focused on the use of key tools such as Google Analytics and Google Tag Manager. In a world where data promotes decisions, understanding user behavior becomes crucial for business success. From the introduction to the web analytics to the advanced implementation of Google Analytics 4, the participants will develop solid skills to interpret data and transform them into effective strategies. Data collection, view configuration and events monitoring become powerful tools to thoroughly understand how users interact with a website.
Goals
Professional opportunities
To prepare you
This diploma in web analytics for the company prepares you to lead data -based digital strategies, using tools such as Google Analytics, Google Tag Manager and Looker Studio. You will develop the ability to create custom reports and metrics, make informed decisions, optimize advertising campaigns with Google ADS and improve online performance of any company.
Who is it addressed to?
This diploma in web analytics for the company is aimed at digital marketing professionals, web analysts, web developers and interested entrepreneurs in enhancing their online presence. It is also ideal for students and entrepreneurs who wish to acquire fundamental skills in web analytics.
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Certification
Diploma Title in Web Analytics for the Company issued by the Hemispheres University in collaboration with the European Institute for Business Studies (INESEM)
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