Master Content Manager: Master Content Manager: Responsible for digital content + university degree with 5 ECTS

Content elaboration corresponds to one of the basic pillars of the quality and success of the product. Some of the actions that are carried out in the management of the contents are the design, elaboration of content, layout, edition, etc. To develop all these actions it is necessary to follow a series of principles and criteria that will allow to prepare quality editorial products. Thanks to the realization of this Master Content Manager: Responsible for digital content, you can organize quality digital content, learning online marketing techniques to be an expert in the field.

- Develop a search engine marketing campaign to increase customer collection. - Know how to improve the positioning of a web in search engines in order to achieve relevant traffic. - Know how to measure the success and results of a strategy to redefine it and improve it until it manages to maximize the positioning of a search engine brand. - Define and identify the graphic criteria of editorial works during the generation of graphic design. - Perform the technical and typological indications of the product in the order of graphic design and the model. - Mark the guidelines for the realization of editorial projects based on the work and attending the optimal production criteria. - Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers. - Publish the content in the online format that best suits its sector, podcast, blogs, e -books, websites ... - Manage the brand. - Create a brand. - Know the brand's communication processes. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us.

- Develop a search engine marketing campaign to increase customer collection. - Know how to improve the positioning of a web in search engines in order to achieve relevant traffic. - Know how to measure the success and results of a strategy to redefine it and improve it until it manages to maximize the positioning of a search engine brand. - Define and identify the graphic criteria of editorial works during the generation of graphic design. - Perform the technical and typological indications of the product in the order of graphic design and the model. - Mark the guidelines for the realization of editorial projects based on the work and attending the optimal production criteria. - Design a good search engines program. - Differentiate buyer prototypes. - Create content specially addressed to buyers. - Publish the content in the online format that best suits its sector, podcast, blogs, e -books, websites ... - Manage the brand. - Create a brand. - Know the brand's communication processes. - Analyze the advertising communication process identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that occupy us.

The Master Content Manager: Responsible for the digital content prepares you to have a complete vision on the environment of digital content, as well as the essential aspects of online marketing.

This Master Content Manager: Responsible for the digital content is aimed at professionals in the sector who wish to expand their training, as well as people interested in dedicating themselves to work in digital content.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.