Master in local tourism promotion operations and visitor information + university degree

At present, in the world of hospitality and tourism, it is very important to know the different local tourist promotions and information to the visitor. Therefore, with this Master in local tourism promotion operations and visitor information, it is about providing the necessary knowledge for the promotion and marketing of local tourism products and services.

- Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Apply techniques for the treatment of tourist information requests, complaints and claims that are usually produced in tourist information centers or services and their most appropriate resolution. - Apply information management procedures, documentation and activities programs so that they serve to achieve predetermined objectives. - Express customers and suppliers in English, oral fluid messages, medium complexity, in the field of tourism, in situations of face -to -face or distance communication, in order to provide adequate service, achieve customer satisfaction, materialize sales and exchange information. - Produce in English, written documents of medium complexity, correct grammatically and spelling, necessary for the effective fulfillment of its mission and to guarantee the agreements of their activity, using a broad vocabulary typical of its professional field. - Communicate orally with spontaneity with one or more clients or suppliers in English, in the provision of tourist services.

- Put into practice and evaluate different strategies for marketing products, services and local tourist destinations according to the characteristics of the tourist resources and services of the environment. - Analyze the applications of service marketing and their importance for the creation and promotion of tourist products of the local environment. - Apply techniques for the treatment of tourist information requests, complaints and claims that are usually produced in tourist information centers or services and their most appropriate resolution. - Apply information management procedures, documentation and activities programs so that they serve to achieve predetermined objectives. - Express customers and suppliers in English, oral fluid messages, medium complexity, in the field of tourism, in situations of face -to -face or distance communication, in order to provide adequate service, achieve customer satisfaction, materialize sales and exchange information. - Produce in English, written documents of medium complexity, correct grammatically and spelling, necessary for the effective fulfillment of its mission and to guarantee the agreements of their activity, using a broad vocabulary typical of its professional field. - Communicate orally with spontaneity with one or more clients or suppliers in English, in the provision of tourist services.

This master in local tourism promotion operations and visitor information prepares you to acquire specific knowledge within the area developing in the student some capacities to function professionally in the sector, and more specifically in local tourist promotion operations and visitor information

This master in local tourism promotion operations and visitor information to all those people who are dedicated to the world of hospitality and tourism, more specifically to tourism promotion and who intend to obtain knowledge related to the promotion and commercialization of local tourism products and services.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.