B2B marketing and sales course

Sales to professionals or B2B require special attention regarding the volume and complexity that these can assume. For many companies, much of the income comes from this type of sale and that is why they strive to discover new ways of capturing, converting and retaining customers. This B2B marketing and sales course will provide you with the multidisciplinary skills and knowledge that you need to undertake the strategies and actions that guarantee the highest volume of sales and long -term value customers. INESEM will provide you with a flexible study program, fully online, updated and supported by a specialized and close teaching team with the student.

- Understand the main differences between business relations B2B and B2C. - Apply a B2B marketing plan that maximizes sales and retention of value customers. - Encourage a sales plan with clearly established objectives and actions. - Assume the responsibilities of the figure of the Key Account Manager. - Establish effective commercial negotiation. - Develop B2B sales channels as LinkedIn. - Apply CRM and Customer Experience Management to strengthen commercial ties.

The professional outputs of this B2B marketing and sales course are those of Sales Manager, B2B Manager, Key Account Manager, Trade Marketing Manager, Business Development Manager, Project Manager, Product Manager, etc. In addition, you will have the possibility to undertake your own B2B sales business with the security of establishing the right guidelines.

With this B2B marketing and sales course you will have the possibility of learning the new trends within the world of marketing aimed at acquiring, conversion and loyalty of professional customers, whether they are any type of companies. You will become the key strategist of B2B relations, but in the figure in which these clients will trust and which will hold a good part of your company's income sources.

This B2B marketing and sales course can be aimed at any newly titled or professional in the field of sales and marketing, or any other area of knowledge that wants to specialize in strengthening B2B relations in the companies for which they work. As an entrepreneur you will acquire crucial tools and skills to generate income.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.