Branding specialization
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Syllabus
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Summary
Branding is the process by which a brand is constructed and a corporate identity is created. It is a vital strategy for the company since it is essential to position itself in the market and differentiate from the competition. Thanks to this branding specialization you will learn the essential tools in the brand creation process aimed at impacting the consumer's mind. You will learn to create user -centered branding strategies and the company's brand values that will grow companies. Access a training with a practical approach that will open multiple professional outings. It is the time for change.
Goals
Professional opportunities
To prepare you
This branding specialization prepares you to create brand strategies and perform professional management of the company's corporate image. You will learn to improve the reputation of an organization and get to a greater audience. In addition, you will familiarize yourself with the use of techniques and tools that will help improve relationships with customers and create your own brand.
Who is it addressed to?
This branding specialization is aimed at professionals in the field of communication, marketing and advertising who wish to learn to strategically manage the brand's brand image with the aim of improving its positioning and differentiating themselves from competition.
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Certification
Diploma of accreditation of the branding specialization course with curricular value issued by Universidad Da Vinci European Business School
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