Course in artificial intelligence in programmatic advertising and campaign optimization

Institución Educativa
Mode On-line
Duration 200 hours
Languages Spanish
L 11,325.00
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Plan de estudios

Summary

Thanks to this course in artificial intelligence in programmatic advertising and campaign optimization you can know firsthand the ins and outs of automated advertising in a world as dynamic as current digital marketing. When you have finished, you will have knowledge to manage strategies related to programmatic advertising and AI, in addition to mastering more platforms and technologies you knew before doing it. Without forgetting that, thanks to the analysis of innovative campaigns, and also of common challenges in implementation, you will know what strategies are effective and which ones avoid. Through this training, you will know how to optimize advertising investment and, ultimately, improve the results of digital campaigns.

Goals

- Comprender a fondo todo lo que rodea a la publicidad programática y la inteligencia artificial. - Identify the components of the adtech ecosystem and the operation of DSP and SSP platforms. - Apply segmentation and targeting techniques with AI to achieve precise and relevant audiences. - Dominate the optimization of real -time campaigns and the generation of content with AI. - Analyze key metrics and prepare performance reports using AI tools. - Explore emerging channels and new programmatic formats to innovate in advertising strategies.

Professional exits

The course in artificial intelligence in programmatic advertising and campaign optimization will help you play in all specialized and related positions related to the advanced digital advertising ecosystem and, above all, of intelligent automation. Develop your professional career and lead the avant -garde of this increasingly relevant technological sector.

To prepare you

With this course in artificial intelligence in programmatic advertising and campaign optimization you will learn the latest trends in optimization through AI and innovation in creative formats, deepening aspects of predictive analysis and measurement of results. When you finish this training, you will know how to carry out a comprehensive program of programmatic advertising and anticipate changes and trends in the digital market.

Who is it addressed

The artificial intelligence course in programmatic advertising and campaign optimization is aimed at marketing and digital advertising professionals who wish to dominate programmatic advertising tools improving their campaign results with AI strategies, in addition to interested data analysts in specializing in advanced advertising optimization.

Methodology

Our methodology combines technology, pedagogy and empathy for a tailored learning.

You mark the rhythm, you decide the way and an artificial intelligence accompanies you to learn better, with meaning and purpose.

Realized personalized learning

Your style, interest and level define the route. You are the starting point.

Constructivism in action

Explore, experience and apply. Learning means understanding, not memorizing.

He who accompanies you, not who directs you

Phia, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a figure.

Certificación

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Degree issued and endorsed by the European Institute of Business Studies. "Unofficial teaching and not leading to obtaining an official or certificate of professionalism."

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Scholarships

EDUCAHUB Scholarships

Make your most accessible training: Finish 0% interest and get personalized scholarships.

In Eduahub we believe that education must be available to everyone. Therefore, we offer a scholarship plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: For former students of Eduahub.

-20%

Unemployment scholarship: if you prove to be unemployed.

-20%

Numerous family scholarship: for families with 3 or more children.

-20%

Disability scholarship: For people with disabilities ≥33%.

-15%

Emprende Scholarship: For self -employed that accredit your activity.

-15%

Scholarship recommends: If you come recommended by an alumnus.

-15%

Group scholarship: For joint inscriptions of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment that guides you to form autonomously and with purpose.

Know more

Learn at your pace

Courses, masters and official degrees. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your mentor ia

It challenges you, motivates you and customizes your path. Learn with a guide that evolves with you.

LX One Plus: Without limit formation

Unlock soft skills, languages and more. Advances towards integral and continuous formation.